(Article in the ‘2026 PR & Comms trends’ series) The adoption rate of generative AI by the general public appears to be taking off at warp speed in comparison to the adop...
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(Part II in the 2026 PR&Communication Trends Series) The marketing funnel is the catalyst that maps the transformation of an individual with general product awareness to becomi...
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What’s in store for PR & Comms in 2026? (Part I) 2026 increasingly seems to be an unusual year. With a raging conflict in the Middle East that menaces global oil and gas su...
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AI has been exploding across the world and across many industries. The Public Relations and Communications sector is no exception. PR companies such as Golin and Stagwell have appo...
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In recent years, the Press Release, a fundamental tool widely used by PR professionals for decades, has found itself increasingly relegated to the industry’s back burner. Thi...
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The PR and Communications industry needs to work much more on diversity and integration of more professionals from various ethnic and social backgrounds. The Diversity Action Allia...
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What is the real outlook for future growth of PR and Comms, amid winds of change effected by political headwinds, as well as digital and AI disruptions? The 2025 Global Communicati...
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By many measures, the question “What does the Sri Lankan consumer want?” encompasses many varying notions; one might even wonder: “What does the Sri Lankan consumer not want?...
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We mostly decide to buy a brand based on its cost or quality, and less so on how much we “trust” it. “Brand Trust” used to be a less important factor when it came to purcha...
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The latest Muck Rack’s ‘State of AI in PR’ report –the third in the series-has a newsflash for the PR and Comms industry: PR priorities have changed unprecedentedly. The Mu...
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