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Joseph Thavaraja

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What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE?

What does the Comms Industry utilize to crack the ‘measurement and revenue impact’ code and finally ditch AVE? Finally, there’s light at the end of the old ‘dilemma tunnel’ of measuring impact of PR and Comms on the company’s bottom line…or at least, on getting ‘more leads.’ Measuring the impact of PR and communication outputs […]
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Beyond ESG’s ‘bureaucratic’ outlook: The allure of ‘sustainability’ to the markets  

Consumers increasingly go for environmentally and ethically sustainable products. A 2020 McKinsey US consumer sentiment survey showed more than 60% of respondents preferring to pay more for a product with sustainable packaging. A NielsenIQ study found that 78% of US consumers saying that a sustainable lifestyle is important to them. ESG’s beginning traces back to […]
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Apple triumphs over sudden anti-DEI storm

The well-known tech giant Apple has bravely defended a shareholder proposal from National Center for Public Policy Research (NCPPR), which called to abolish Apple’s DEI policies. NCPPR said Apple’s DEI policies pose “litigation, reputation, and financial risks”. Apple needs no introduction. By mid-January 2025, it stood as the largest company in the world by market […]
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Costco’s defiant stand on DEI  

Costco, the world’s largest retailer of beef, poultry, organic produce, and wine (as of August 2024) has become the latest global brand to brave an anti-DEI onslaught. Costco, a global giant in the wholesale sector, has more than 900 warehouses worldwide. Costco also entered Newsweek’s “America’s Greatest Workplaces for Diversity 2025” list, along with Walmart, […]
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