Brand and Purpose

26 Sep 25

Outlook for PR’s future growth is bright with a huge 74% positive vote!

What is the real outlook for future growth of PR and Comms, amid winds of change effected by political headwinds, as well as digital and AI disruptions? The 2025 Global Communications Report “Mind the Gap,” released by USC Annenberg Center for Public Relations (released March 2025), packs interesting answers. The tenth edition of USC Annenberg’s […]

19 Sep 25

What does the Sri Lankan consumer want?

By many measures, the question “What does the Sri Lankan consumer want?” encompasses many varying notions; one might even wonder: “What does the Sri Lankan consumer not want?” Still, everyone would generally agree that Sri Lankans prefer Made in Sri Lanka rather than foreign-made products. A study published in March 2025, designed to investigate consumer […]

01 Sep 25

Did you buy that pack of cheese for its cost, quality, or the trust in its brand?

We mostly decide to buy a brand based on its cost or quality, and less so on how much we “trust” it. “Brand Trust” used to be a less important factor when it came to purchase consideration. But not anymore. When the recent 2025 Edelman Trust Barometer – Special Report on Brand Trust asked respondents […]

01 Jul 25

A twist in brand trust amid a global trade war and middle east turbulence knocking on your door

As a new global turbulence brews amid Middle Eastern clashes, tariff wars and socio-political upheavals in the West, brands are expected to feel the pinch. It’s important for PR and communications industry to understand the new trends within the industry on brand trust. Brand trust is a key purchase decision factor for any decision. Philip […]

14 Jun 24

2023 Purpose Driven Brands study by Barkley’s

Barkley’s latest exploration into Brand Purpose has unveiled compelling insights that demand attention. Dubbed the “Annual State of Purpose Report,” this study, led by Kansas City-based BarkleyOKRP, an independent creative idea company, brings forth pivotal findings reshaping our understanding of consumer behavior and brand engagement. Amidst global economic concerns, the study reveals a surprising trend: […]