Listen, listen..and listen!
PR and Comms professionals closely monitor the latest trends in industry and brand comms. Their pulse is constantly on the client’s brand image in the market and in the minds...
Read More
PR and Comms professionals closely monitor the latest trends in industry and brand comms. Their pulse is constantly on the client’s brand image in the market and in the minds...
Read More
The greatest challenge for the PR and Comms sector in the next twelve months is not that clients are unwilling to spend on PR. Not the ‘general economic conditions’. Not any re...
Read More
We are in turbulent times. Climate emergencies, geopolitical conflicts churning well set supply chains and creating economic chaos, many segments of societies undergoing sudden unh...
Read More
Did President Xi really ban Chinese influencers? A Chinese streamer shows local prawns to consumers through livestreaming at a port in Dongshanzhang village, East China’s Sha...
Read More
Companies in sectors that are highly exposed and deemed to need PR spend the least on PR. Sectors that we believe are spending less on PR spend the highest. And 71% Fortune 500 com...
Read More
In the previous article (The newest PR and Comms launchpad emerges), we realized ‘Polarisation’ to be the new factor of traction in PR and Comms. The USC Annenberg School of Co...
Read More
AI has been exploding across the world and across many industries. The Public Relations and Communications sector is no exception. PR companies such as Golin and Stagwell have appo...
Read More
In recent years, the Press Release, a fundamental tool widely used by PR professionals for decades, has found itself increasingly relegated to the industry’s back burner. Thi...
Read More
What is the real outlook for future growth of PR and Comms, amid winds of change effected by political headwinds, as well as digital and AI disruptions? The 2025 Global Communicati...
Read More
By many measures, the question “What does the Sri Lankan consumer want?” encompasses many varying notions; one might even wonder: “What does the Sri Lankan consumer not want?...
Read More