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Digital News

From Millennials to Zillennials to Gen Z

According to Hubspot, every month, around 2.5 billion worldwide active users are on Facebook, 1 billion on Instagram, and 330 million on Twitter.  Advertisers realised that unlike traditional media, digital platforms (Social and Online) have a wider, ever present reach to consumers.  TV news, for instance is ‘periodic’ – in that, one needs to wait […]
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News and Social Media

Across the world, a decline in mainstream news consumption has set in. The Reuters Institute Digital News Report 2021 (10th Edition) survey reports; “Interest in news has risen in some countries that have been badly affected by the crisis. It is also higher in people whose lives have been directly impacted, but on average across […]
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