Influencer Content

22 Aug 22

From Millennials to Zillennials to Gen Z

According to Hubspot, every month, around 2.5 billion worldwide active users are on Facebook, 1 billion on Instagram, and 330 million on Twitter. Advertisers realised that unlike traditional media, digital platforms (Social and Online) have a wider, ever present reach to consumers. TV news, for instance is ‘periodic’ – in that, one needs to wait […]

09 Jul 21

Find the best Influencer Marketing strategies with the help of PR

Public Relations has evolved from mere Press Release dissemination and Press Conferences towards more innovative PR aspects. From social media marketing to influencer marketing and advertisements, Public Relations field has expanded its scope of service offerings to stay ahead of the curve with digitalisation. When it comes to influencer marketing, it is an indispensable aspect […]

17 Mar 21

The new King of Content: “I’ll buy [#brand] that [#influencer] wears”

Despite the loss of its throne, Content is still relevant, though not in the way we envision it to be. Content has diversified from sole Press Releases of the company/organization to a multitude of types- online webinars, videos, live streaming, interactive content, various influencers and even Press Releases. Due to the mass use of digital […]