Listen, listen..and listen!
PR and Comms professionals closely monitor the latest trends in industry and brand comms. Their pulse is constantly on the client’s brand image in the market and in the minds...
Read More PR and Comms professionals closely monitor the latest trends in industry and brand comms. Their pulse is constantly on the client’s brand image in the market and in the minds...
Read More
The greatest challenge for the PR and Comms sector in the next twelve months is not that clients are unwilling to spend on PR. Not the ‘general economic conditions’. Not any re...
Read More
We are in turbulent times. Climate emergencies, geopolitical conflicts churning well set supply chains and creating economic chaos, many segments of societies undergoing sudden unh...
Read More
Did President Xi really ban Chinese influencers? A Chinese streamer shows local prawns to consumers through livestreaming at a port in Dongshanzhang village, East China’s Sha...
Read More
Companies in sectors that are highly exposed and deemed to need PR spend the least on PR. Sectors that we believe are spending less on PR spend the highest. And 71% Fortune 500 com...
Read More
In the previous article (The newest PR and Comms launchpad emerges), we realized ‘Polarisation’ to be the new factor of traction in PR and Comms. The USC Annenberg School of Co...
Read More
As the world increasingly comes face to face with issues, conflicts, and wars, professionals in PR and Communications are called to engage on a new condition that is increasing in ...
Read More
(Article in the ‘2026 PR & Comms trends’ series) The adoption rate of generative AI by the general public appears to be taking off at warp speed in comparison to the adop...
Read More
What’s in store for PR & Comms in 2026? (Part I) 2026 increasingly seems to be an unusual year. With a raging conflict in the Middle East that menaces global oil and gas su...
Read More
In recent years, the Press Release, a fundamental tool widely used by PR professionals for decades, has found itself increasingly relegated to the industry’s back burner. Thi...
Read More
Welcome to P R Wire, a trusted homegrown PR Consultancy dedicated to crafting strategic communication solutions that add value to brands across geographies and industries for 15 years.
