Business Intelligence

05 Aug 21

Insights on highly sought-after Media Monitoring services in Sri Lanka

Media Monitoring is one of the highly demanding services, which enables brands and businesses to get to know about specific brand mentions, competitor news, market sentiment and beyond. As a segment closely linked to PR and its adjacent services, Media monitoring is not something new for the corporate sector. Traditional media monitoring services have been […]

28 Apr 21

When the customer turns out to be the vendor The curious case in Business Intelligence

Business Intelligence (BI) and Big Data have become very valuable commodities in today’s business world. Thomas C. Redman known as the “Data Doc” famously said: “Where there is Data Smoke, there is Business Fire.” As much as BI is vital for companies to gain the competitive advantage they seek, they also need to understand that […]

24 Feb 21

Empowering BI with Communications for profit, growth and transformation

Amex GBT -American Express Global Business Travel company- is a US based multinational travel and meetings programs management corporation based in Jersey City, New Jersey. Operating in nearly 120 countries it is one of the world’s largest business travel providers with 16,000 travel professionals in more than 140 countries, managing over $19 billion a year […]

17 Dec 20

To BI-or-Not to BI?

Due to high levels of ‘competitive advantage seeking’ in the global and local markets, there is no doubt that Business Intelligence (BI) is vital for today’s companies to survive. Any given company’s competition too is busy collecting information on the trade the company is involved in. This leads to the point where businesses, especially operating […]