Climate change messaging the wrong way
Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done w...
Read More Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done w...
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Before trying to understand what ‘not’ to communicate on climate change, it is important to know what the audience ‘believes’ in. Climate change or otherwise, if th...
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One half of climate change battle-front is equipped with scientific analysis, reams of observational and simulation data, and geographic reporting. There’s that missing half wh...
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Climate change news do not garner the attention of a breaking news headline. News about climate often runs like a slow train while other news headlines speedily pass by as if a bul...
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What steps to be followed in a climate change messaging that goes beyond talking of polar bears? We now know that ‘one size fits all’ does not work. Different geographic locale...
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Messaging on a clear and present danger “The climate emergency is the biggest crisis we face as a society. The consequences of not meeting the goals of the Paris Agreement — th...
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