Climate Change – Page 2

26 Aug 22

Climate change messaging the wrong way

Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done with the good intention of helping to overcome the situation. This is due to many reasons and communicators are encouraged to focus on what not […]

12 Aug 22

When the audience loses trust…

Before trying to understand what ‘not’ to communicate on climate change, it is important to know what the audience ‘believes’ in. Climate change or otherwise, if the audience becomes skeptical of the messaging received, then there’s ‘trouble ahead’ for the communicator. Edelman Trust Barometer 2022 found that “almost two-thirds of people are inclined to distrust […]

14 Jul 22

The magical 72%

One half of climate change battle-front is equipped with scientific analysis, reams of observational and simulation data, and geographic reporting. There’s that missing half which is equally crucial (if not more) in communicating this. If you have read the previous articles in the series, you may have guessed it already. The other half of the […]

12 Jul 22

Into the zone

Climate change news do not garner the attention of a breaking news headline. News about climate often runs like a slow train while other news headlines speedily pass by as if a bullet train. A major concern is that climate change is too large a phenomenon for the average person to grasp clearly (while also […]

01 Jul 22

Climate change messaging beyond the polar bear

What steps to be followed in a climate change messaging that goes beyond talking of polar bears? We now know that ‘one size fits all’ does not work. Different geographic locales, various social ideologies and diversity of communities bar us from taking that route. If the messaging to reach all/general public, commonly used concepts, identities […]

27 Jun 22

Messaging on a clear and present danger

Messaging on a clear and present danger “The climate emergency is the biggest crisis we face as a society. The consequences of not meeting the goals of the Paris Agreement — the global framework to mitigate the most dangerous impacts of climate change — are projected to be devastating.” – Edelman Given the vast scale […]