Consumer Behavior

18 Oct 22

Consumers switching to sustainable products is the way to go, but there’s a big catch (Part III)

Even though “Sustainability” has faced budget cuts, ESG did not suffer the same fate..in fact, increased budget allocations and investment for ESG is the trend. Investing in ESG has its own benefits for the organization. McKinsey says: “The overwhelming weight of accumulated research finds that companies that pay attention to environmental, social, and governance concerns […]

29 Sep 22

Consumers switching to sustainable products is the way to go, but there’s a big catch

We ‘as customers’, increasingly crave for products made in a sustainable way. More and more customers appear to switch brands based on sustainable production practices. A 2022 study by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania found that two-thirds of consumers would pay more for sustainable […]

16 Aug 21

SRI LANKAN CORPORATES AND FORTHCOMING DATA PROTECTION BILL

Note: The below is written based on the insights gathered during the FITIS – ICTA online Webinar held on the 17th of June 2021. 𝑻𝒀𝑷𝑬𝑺 𝑶𝑭 𝑫𝑨𝑻𝑨 In general, two types of data come into play in the current context- Primary data such as a person’s name and credit card number and the Secondary data- […]