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Aug 22
When the audience loses trust…
Before trying to understand what ‘not’ to communicate on climate change, it is important to know what the audience ‘believes’ in. Climate change or otherwise, if the audience becomes skeptical of the messaging received, then there’s ‘trouble ahead’ for the communicator. Edelman Trust Barometer 2022 found that “almost two-thirds of people are inclined to distrust […]
