publicrelations – PR Wire

02 Jun 23

Earned Challenge

Hansima Witharanage
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Securing coverage in major newspapers can be challenging, but transparent communication with clients is crucial. This blog post explores strategies for addressing difficulties in obtaining such coverage while highlighting the value of earned media. Additionally, we discuss the ways PR can enhance corporate writing efforts, offering alternative options and managing expectations. Setting Realistic Expectations:Educate clients […]

08 May 23

Managing Client Expectations in Sri Lanka’s Media Landscape: A Guide for PR Professionals

Hansima Witharanage
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Navigating Sri Lanka’s media landscape can be a daunting task for public relations professionals, especially given the challenges of securing coverage in major newspapers. However, by focusing on a few key strategies, PR experts can help their clients develop effective media plans that reach and engage their target audiences. Be Honest About the Challenges of […]