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Social Media

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13 Mar 23

Riding Social Media with ChatGPT in nano-seconds

Supercharging communications biz with ChatGPT ChatGPT can help us with the creation of social media posts, and it can generate them often within seconds.  Once the prompt is fed, ChatGPT delivers.  The key here is the careful design of the prompt.  Already content creation companies offer numerous ChatGPT prompts that can be tailored for various […]
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22 Aug 22

From Millennials to Zillennials to Gen Z

According to Hubspot, every month, around 2.5 billion worldwide active users are on Facebook, 1 billion on Instagram, and 330 million on Twitter.  Advertisers realised that unlike traditional media, digital platforms (Social and Online) have a wider, ever present reach to consumers.  TV news, for instance is ‘periodic’ – in that, one needs to wait […]
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27 Jul 22

A Pandemic Unleashed by Social Media

Despite growing news consumption through social media, such a diversification is not without its pitfalls.  The wide availability of free information has created its own monster; a global fake news and misinformation culture. The government of United Kingdom defines fake news as: “The deliberate creation and sharing of false or manipulated information that is intended […]
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08 Jun 22

News and Social Media

Across the world, a decline in mainstream news consumption has set in. The Reuters Institute Digital News Report 2021 (10th Edition) survey reports; “Interest in news has risen in some countries that have been badly affected by the crisis. It is also higher in people whose lives have been directly impacted, but on average across […]
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