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Nov 22
When ESG meets Sunlight soap… going beyond the social license
While there are advantages in switching to ESG (such as being a good corporate citizen and attracting consumers), there are also real gains when ‘going ESG’. The real gains are tangible and measurable and takes the brand beyond the ‘good’ social license. Unilever, whose brands – Ben & Jerry’s, Vaseline etc- are household names, discovered […]