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Month: June 2024

14 Jun 24

2023 Purpose Driven Brands study by Barkley’s

Barkley’s latest exploration into Brand Purpose has unveiled compelling insights that demand attention. Dubbed the “Annual State of Purpose Report,” this study, led by Kansas City-based BarkleyOKRP, an independent creative idea company, brings forth pivotal findings reshaping our understanding of consumer behavior and brand engagement. Amidst global economic concerns, the study reveals a surprising trend: […]
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05 Jun 24

Consumer Value and Purpose

In the wake of the pandemic, many brands found themselves on precarious ground, facing the chopping block of consumer preference. The seismic shifts in consumer behavior and priorities underscore a critical truth: survival in today’s market demands a profound alignment between brand purpose and individual values. Gone are the days when consumers passively accepted whatever […]
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