Joseph Thavaraja – Page 4

29 Sep 22

Consumers switching to sustainable products is the way to go, but there’s a big catch

We ‘as customers’, increasingly crave for products made in a sustainable way. More and more customers appear to switch brands based on sustainable production practices. A 2022 study by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania found that two-thirds of consumers would pay more for sustainable […]

08 Sep 22

Where does net zero, CO2 management, climate change and circular economy finally lead to?

In the previous series of climate change articles, we have reviewed many dynamics that shape a global emergency-global warming-and how it’s being mitigated. Given its seriousness and impact on our lives, climate change (for worse) is a threat to humanity’s existence and planet’s sustainability. Sustainability has been at the centre of revival of green consciousness […]

26 Aug 22

Climate change messaging the wrong way

Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done with the good intention of helping to overcome the situation. This is due to many reasons and communicators are encouraged to focus on what not […]

04 Aug 22

‘Controlling’ fake news

Fake news, due to its very nature, is a stream that cannot be controlled. Instead, combating against it may be a way forward, though not the ‘best’ way. Any established mainstream media can come under serious scrutiny if it makes errors in its reporting, and be held directly accountable. This, in a way, works positively […]

12 Jul 22

Into the zone

Climate change news do not garner the attention of a breaking news headline. News about climate often runs like a slow train while other news headlines speedily pass by as if a bullet train. A major concern is that climate change is too large a phenomenon for the average person to grasp clearly (while also […]

01 Jun 22

Pods in Sri Lanka

Closer to home, the new Podcast fever is not lost on Asia-Pacific (APAC) region. APAC turned out to be a key adopter of podcasts. A 2019 study conducted by Australia’s Xtra Insights involving 3000 respondents aged 16-39 in eight APAC countries on perceptions of radio, music, and their general audio consumption habits highlighted the adoption […]

25 May 22

New Content Trends: The Podcast

Podcasts-“One’s own Radio Station”- have grown in popularity globally. According to emarketer.com, the US is the leader in podcast listenership in 2021 with a monthly podcastlistener population of 117.8 million people -40% of US internet users. The other countries that followedin sequential order of podcast listenership rankings were Sweden, Norway, Australia, Canada, and Spain. According […]