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Joseph Thavaraja

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08 Aug 22

Minimizing risk of fake news on brands

“On average, companies can expect to lose about $4.3 million in global sales because of social media mistakes…” – searchenginejournal.com With today’s widespread availability of technology with the general public, audiences do not wait until a publishing house to print / broadcast to them to know the latest news. Social media use has been on […]
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04 Aug 22

‘Controlling’ fake news

Fake news, due to its very nature, is a stream that cannot be controlled. Instead, combating against it may be a way forward, though not the ‘best’ way. Any established mainstream media can come under serious scrutiny if it makes errors in its reporting, and be held directly accountable. This, in a way, works positively […]
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27 Jul 22

A Pandemic Unleashed by Social Media

Despite growing news consumption through social media, such a diversification is not without its pitfalls.  The wide availability of free information has created its own monster; a global fake news and misinformation culture. The government of United Kingdom defines fake news as: “The deliberate creation and sharing of false or manipulated information that is intended […]
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12 Jul 22

Into the zone

Climate change news do not garner the attention of a breaking news headline. News about climate often runs like a slow train while other news headlines speedily pass by as if a bullet train.  A major concern is that climate change is too large a phenomenon for the average person to grasp clearly (while also […]
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08 Jun 22

News and Social Media

Across the world, a decline in mainstream news consumption has set in. The Reuters Institute Digital News Report 2021 (10th Edition) survey reports; “Interest in news has risen in some countries that have been badly affected by the crisis. It is also higher in people whose lives have been directly impacted, but on average across […]
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01 Jun 22

Pods in Sri Lanka

Closer to home, the new Podcast fever is not lost on Asia-Pacific (APAC) region. APAC turned out to be a key adopter of podcasts. A 2019 study conducted by Australia’s Xtra Insights involving 3000 respondents aged 16-39 in eight APAC countries on perceptions of radio, music, and their general audio consumption habits highlighted the adoption […]
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25 May 22

New Content Trends: The Podcast

Podcasts-“One’s own Radio Station”- have grown in popularity globally. According to emarketer.com, the US is the leader in podcast listenership in 2021 with a monthly podcastlistener population of 117.8 million people -40% of US internet users. The other countries that followedin sequential order of podcast listenership rankings were Sweden, Norway, Australia, Canada, and Spain. According […]
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17 May 21

Boosting Brand Authenticity amid a raging Pandemic

Authenticity is described as showing one’s true self. Alan Cohen, the author of 27 popular books lucidly expressed it as ‘living one’s truth’. “Everything will line up perfectly when knowing and living the truth becomes more important than looking good” says Cohen. Authenticity, at an individual’s personal level, helps them to align their conduct and […]
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