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Month: May 2021

Boosting Brand Authenticity amid a raging Pandemic

Authenticity is described as showing one’s true self. Alan Cohen, the author of 27 popular books lucidly expressed it as ‘living one’s truth’. “Everything will line up perfectly when knowing and living the truth becomes more important than looking good” says Cohen. Authenticity, at an individual’s personal level, helps them to align their conduct and […]
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Employee Experience and impact on Business Performance

Yes, you read it right – they do complement each other in many ways! Employee Experience considers the total experience that an employee has on their journey with your company – from onboarding, to employee engagement, performance management, wellbeing and interaction with systems and processes. Improving your Employee experience leads to a better employer brand, […]
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New Normal and innovative Communication Strategies beyond the box 𝐹𝑖𝑙𝑙𝑖𝑛𝑔 𝑔𝑎𝑝𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑃𝑅 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦 𝑎𝑛𝑑 𝑗𝑢𝑚𝑝-𝑠𝑡𝑎𝑟𝑡𝑖𝑛𝑔 𝑅𝑒𝑝𝑢𝑡𝑎𝑡𝑖𝑜𝑛 𝑀𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡

“𝐸𝑚𝑝𝑡𝑦 𝑠𝑝𝑎𝑐𝑒𝑠, 𝑤ℎ𝑎𝑡 𝑎𝑟𝑒 𝑤𝑒 𝑙𝑖𝑣𝑖𝑛𝑔 𝑓𝑜𝑟?𝐴𝑏𝑎𝑛𝑑𝑜𝑛𝑒𝑑 𝑝𝑙𝑎𝑐𝑒𝑠, 𝐼 𝑔𝑢𝑒𝑠𝑠 𝑤𝑒 𝑘𝑛𝑜𝑤 𝑡ℎ𝑒 𝑠𝑐𝑜𝑟𝑒, 𝑜𝑛 𝑎𝑛𝑑 𝑜𝑛” The famous lines from British Rock Band – Queen’s ‘𝘛𝘩𝘦 𝘚𝘩𝘰𝘸 𝘮𝘶𝘴𝘵 𝘨𝘰 𝘰𝘯’ seemingly foreshadowed the pandemic and its harrowing tales of people holding on to their livelihoods. The budget cutbacks and legal limitations have affected the […]
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