New Normal and innovative Communication Strategies beyond the box 𝐹𝑖𝑙𝑙𝑖𝑛𝑔 𝑔𝑎𝑝𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑃𝑅 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦 𝑎𝑛𝑑 𝑗𝑢𝑚𝑝-𝑠𝑡𝑎𝑟𝑡𝑖𝑛𝑔 𝑅𝑒𝑝𝑢𝑡𝑎𝑡𝑖𝑜𝑛 𝑀𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡