Yes, you read it right – they do complement each other in many ways!
Employee Experience considers the total experience that an employee has on their journey with your company – from onboarding, to employee engagement, performance management, wellbeing and interaction with systems and processes. Improving your Employee experience leads to a better employer brand, allowing you to attract and retain the best people, whilst reducing attrition. Companies with the best Employee Experience see big improvements in profitability, productivity and customer satisfaction.
Diversity, Equity and Inclusion (DEI) is a hugely important part of the Employee Experience with your organization. A truly inclusive workplace allows everyone to achieve their full potential, no matter their background or personal attributes. Team members who feel included, valued, and that they are doing meaningful work will improve your employer brand, but also overall brand strength. Your people are your most important brand ambassadors.
Since our inception, we believed that investing in our people strength is as significant as pushing for sales, and the result of such is evident in our immense success during the past 10 years. Making the fact that ‘recognition as a great place to work has a positive impact on business performance’, we witnessed a dramatic improvement in our day-to-day contributions at work upon clinching the runners up award at ‘The Best Agency to Work For’ in 2020 at the PRovoke Awards.
As pioneers in innovative service offerings in the Sri Lankan PR industry, we at PR Wire has taken the first step through our Group service offerings to create awareness amongst our stakeholders on the importance of the concept of Employee Experience as well as how best these initiatives could be adopted in our own work settings.
To understand, discuss and better relate to individual organizations, we have collaborated with Victoria Coplans Hope, the founder and CEO of Hope Communications based in Hong Kong. Victoria specializes in employee engagement and experience strategy, employee research, internal and change communications, diversity and inclusion, leadership communications coaching including personal brand, and redundancy advisory. She has 25 years of experience working across a range of industries including finance, insurance, aviation, hospitality, the UK government, and oil and gas. With a background in IT and Economics, she has spent the past 15 years focusing on Integrated Communications and Government Affairs.
Hope Communications, delivers bespoke employee engagement and communications solutions to help businesses achieve their strategic business goals and build great places to work. They also assist in improving productivity, enhancing employee experience, increasing retention, and improving the bottom line.
DEPICT (Diversity, Equity, Purpose, Inclusion, Culture, Team) the People Services segment of the Group offerings, presents our first session on ‘Enhancing Employee Experience through DEI Initiatives within the workplace’ on 20th May 2021 from 10am to 11am via Zoom. This will be a free session, open to our valued clientele with the aim of assisting in understanding and strengthening these efforts which will eventually and effortlessly be aligning to the internal PR strategies.
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