Joseph Thavaraja – Page 3

14 Nov 22

High powered World Economic Forum shows how to restart Sri Lanka with Circular Economy

As Sri Lanka’s national crisis worsened, while considerable number of middle class population found themselves sliding into poverty, serious efforts are being made by the government to redress the situation though the outlook continues to turn grimmer. Is Circular Economy (CE) a solution? Surprisingly, none other than the World Economic Forum (WEF) believes so. As […]

28 Oct 22

Values in Circular Economy

The Circular Economy (CE) aims at re-using resources and reducing waste. It also aims at lowered usage of resources by increasing renewable energy within the energy mix. As we learned previously, when it comes to reducing global emissions, 55% could be achieved by renewables energy, the rest (45%) of global emission reduction is to be […]

06 Oct 22

Consumers switching to sustainable products is the way to go, but there’s a big catch (Part II)

We now see a clear consumer trend, which is, supporting products made sustainably. The question is “How well does this translate to customers’ switching to brands that follow sustainability?” There are many reasons customers switch from a brand that they have been loyal to. For one, the price of the products of the brand they […]

03 Oct 22

The Climate Tipping Points

There are certain milestones in any process that, when crossed, is not reversible. There is no way back (or return). Many small events collectively lead to a change of a larger scale. Once a leaf falls from the tree, it cannot be re-attached. Processes taking place within a leaf stem that attaches it to the […]

29 Sep 22

Consumers switching to sustainable products is the way to go, but there’s a big catch

We ‘as customers’, increasingly crave for products made in a sustainable way. More and more customers appear to switch brands based on sustainable production practices. A 2022 study by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania found that two-thirds of consumers would pay more for sustainable […]

08 Sep 22

Where does net zero, CO2 management, climate change and circular economy finally lead to?

In the previous series of climate change articles, we have reviewed many dynamics that shape a global emergency-global warming-and how it’s being mitigated. Given its seriousness and impact on our lives, climate change (for worse) is a threat to humanity’s existence and planet’s sustainability. Sustainability has been at the centre of revival of green consciousness […]

26 Aug 22

Climate change messaging the wrong way

Communicators try to prescribe ‘steps to take’ (along with a list of multiple action choices to pick from) in macro level issue messaging such as climate change. This is done with the good intention of helping to overcome the situation. This is due to many reasons and communicators are encouraged to focus on what not […]

04 Aug 22

‘Controlling’ fake news

Fake news, due to its very nature, is a stream that cannot be controlled. Instead, combating against it may be a way forward, though not the ‘best’ way. Any established mainstream media can come under serious scrutiny if it makes errors in its reporting, and be held directly accountable. This, in a way, works positively […]