Pandemic, some brands landed on the chopping block. Why?
There is no doubt that to survive in today’s market conditions, brands have to subscribe to a purpose that serves the personal values of consumers and in some cases, their habits...
Read More There is no doubt that to survive in today’s market conditions, brands have to subscribe to a purpose that serves the personal values of consumers and in some cases, their habits...
Read More
As pride month looms around the corner in the US, it’s the predicament of the seventh largest retailer Target (officially Target Corporation) that has become the latest siren cal...
Read More
● Sri Lanka’s FDI propositions Stronger ESG numbers in a country help spur investors towards it as they sustain their confidence. The World Bank’s ESG Data Portal is an ...
Read More
SolAbility’s Global Sustainable Competitiveness Index (GSCI) shows that in general, high GDP countries are ranked higher in their ESG, though this is not always the case. Many hi...
Read More
● A case of hit & miss – The bag of Sri Lanka’s ESG numbers Stronger ESG numbers in a country help spur investors towards it as they sustain their confidence. Th...
Read More
Which beverage brand would ignore a market of US $1.1 trillion? Not Anheuser-Busch (AB), the brewer of Bud Light, the light beer that is fell in the throes of unwelcome controversy...
Read More
The spectacle of well-known brands getting ensnared in the unsavory porridge of wokery/ LGBTQ comms is becoming the order of the day. As the comms sector saw the cooling off of ...
Read More
Was it the weak banking sector outlook alone spurring the investor sellout of ESG assets, causing the asset decline? Or did Credit Suisse particularly have a bigger play on E...
Read More
Recently, Switzerland’s second-largest bank, Credit Suisse, collapsed after more than 160 years of its historic existence. Credit Suisse’s unexpected demise sent shockwav...
Read More
A good piece of news is that Sri Lanka’s annual share of global CO₂ emissions remains very low. In 2020, it was a mere 0.06%. Still, the sudden rise in this share beginning i...
Read More
Welcome to P R Wire, a trusted homegrown PR Consultancy dedicated to crafting strategic communication solutions that add value to brands across geographies and industries for 15 years.
