Blog – Page 2 – PR Wire

19 Jun 23

Exploring Ethical Frontiers: Navigating AI Ethics and Responsible AI Practices in ChatGPT

Welcome to the second article in our three-part blog series on ChatGPT and the vital issue of user confidentiality. In our first article, we spoke about the possible threats to user confidentiality and the course of action taken by big tech companies to safeguard user data. In this article, we will explore the growing landscape […]

15 Jun 23

The oil that sustainability cannot do without for a clean energy future – Part II

SolAbility’s Global Sustainable Competitiveness Index (GSCI) shows that in general, high GDP countries are ranked higher in their ESG, though this is not always the case. Many higher GDP countries in the Middle East perform poorly. Some low GDP countries (Eg: Peru, Laos), though poorer, rank higher in theIndex. When performance is viewed from a […]

12 Jun 23

ChatGPT and User Confidentiality: Safeguarding Data in an Evolving AI Landscape.

Welcome to the first article in our three-part blog series on ChatGPT and the crucial issue of user confidentiality for PR firms. While ChatGPT has revolutionized conversational AI, concerns surrounding the privacy and security of user interactions have garnered significant attention. In this article, we will delve into the potential confidentiality threats and the challenges […]

08 Jun 23

The oil that sustainability cannot do without for a clean energy future

● A case of hit & miss – The bag of Sri Lanka’s ESG numbers Stronger ESG numbers in a country help spur investors towards it as they sustain their confidence. The World Bank’s ESG Data Portal is an online data platform and provides “sovereign-level environmental, social and governance (ESG) data” – meaning it provides country-by-country […]

02 Jun 23

Earned Challenge

Securing coverage in major newspapers can be challenging, but transparent communication with clients is crucial. This blog post explores strategies for addressing difficulties in obtaining such coverage while highlighting the value of earned media. Additionally, we discuss the ways PR can enhance corporate writing efforts, offering alternative options and managing expectations. Setting Realistic Expectations:Educate clients […]

01 Jun 23

From the relaxing Bud Light to a chaotic Bad Light…that miscalculated Mulvaney blend

Which beverage brand would ignore a market of US $1.1 trillion? Not Anheuser-Busch (AB), the brewer of Bud Light, the light beer that is fell in the throes of unwelcome controversy. “Bud Light” arrived in the market when AB changed its previous “Budweiser” beer to “Bud Light” in 1990. Bud Light poured itself into the […]

29 May 23

Beyond IQ: How Emotional Intelligence Drives Effective Leadership

Emotional intelligence is a vital attribute for leaders, enabling them to recognize, comprehend, and manage their own emotions, as well as perceive and influence the emotions of others. It is a key skill in building connections with team members, establishing trust, and creating a positive work environment. According to a survey by Harvard Business Review, […]

26 May 23

When a Bud Lighting moment is outdone by a gaslighting moment

The spectacle of well-known brands getting ensnared in the unsavory porridge of wokery/ LGBTQ comms is becoming the order of the day. As the comms sector saw the cooling off of the controversial run on the Bud Light-Mulvaney episode, no less than Adidas AG, the German brand which is a global sportswear phenomenon, picked up the […]

22 May 23

From Good to Great: How Emotionally Intelligent Leaders Drive Results

Effective leadership goes beyond merely being in charge; it’s about understanding and connecting with the people you lead. Emotionally intelligent leaders recognize this and leverage their emotional intelligence to inspire, motivate, and engage their teams. Emotional intelligence refers to the ability to recognize, understand, and manage one’s own emotions as well as the emotions of […]

18 May 23

Greening the ESG greenbacks via the developing world’s rainforest

Was it the weak banking sector outlook alone spurring the investor sellout of ESG assets, causing the asset decline? Or did Credit Suisse particularly have a bigger play on ESG assets, unlike other banks? It did. Unlike other banks, Credit Suisse was a leading player in a (very) less known ESG asset class. This asset […]

PR Wire Blog

Exploring Ethical Frontiers: Navigating AI Ethics and Responsible AI Practices in ChatGPT

The oil that sustainability cannot do without for a clean energy future – Part II

ChatGPT and User Confidentiality: Safeguarding Data in an Evolving AI Landscape.

The oil that sustainability cannot do without for a clean energy future

Earned Challenge

From the relaxing Bud Light to a chaotic Bad Light…that miscalculated Mulvaney blend

Beyond IQ: How Emotional Intelligence Drives Effective Leadership

When a Bud Lighting moment is outdone by a gaslighting moment

From Good to Great: How Emotionally Intelligent Leaders Drive Results

Greening the ESG greenbacks via the developing world’s rainforest

A message from the latest Sri Lankan PR industry survey

Pandemic, some brands landed on the chopping block. Why?

Striving for Equity in Equal Pay for Equal Value Work