Blog – Page 10

05 Aug 21

Insights on highly sought-after Media Monitoring services in Sri Lanka

Media Monitoring is one of the highly demanding services, which enables brands and businesses to get to know about specific brand mentions, competitor news, market sentiment and beyond. As a segment closely linked to PR and its adjacent services, Media monitoring is not something new for the corporate sector. Traditional media monitoring services have been […]

29 Jul 21

How Brands Contribute in Shaping the Future and Supporting Positive Change in terms of Sustainability

It is extremely encouraging to see that most businesses and brands have begun focusing on the environmental protection, in Sri Lanka and on a global level. Climate change, uneven distribution of resources and natural disasters are no more stand alone concerns but affects all aspects of life around the world. Understanding the dire need of […]

22 Jul 21

Virtual Press Conferences as an ideal alternative during the pandemic and beyond

Press Conferences are an integral part of the PR took kit and are considered as one of the most effective ways to communicate a news. Closely knitted to the PR sphere, Press Conferences have been around since a long time. Traditional Press Conferences are being held in person, inviting Media personnel to a face-to-face interaction. […]

09 Jul 21

Find the best Influencer Marketing strategies with the help of PR

Public Relations has evolved from mere Press Release dissemination and Press Conferences towards more innovative PR aspects. From social media marketing to influencer marketing and advertisements, Public Relations field has expanded its scope of service offerings to stay ahead of the curve with digitalisation. When it comes to influencer marketing, it is an indispensable aspect […]

25 Jun 21

Let’s End the Plastic Pollution Engulfing the World at Large

Often goes unnoticed, yet one of the biggest threats to the environment is plastic trash that gets collected in lakes, rivers, ocean and environment, causing dire threat to flora and fauna. World’s plastic usage has increased with urbanization, consumer needs and production. It is noteworthy that single-use plastic is the biggest threat to the environment, […]

22 Jun 21

Creating a Culture of Innovation

There are many cultures in organizations, but do they foster a culture of innovation? Now, this does not mean that the team members should come up with genius ideas to crack the Da Vinci Code every single day. Innovation is not rocket science. If a team member identifies a sizeable burning issue pertaining to the […]

16 Jun 21

The need of SDGs is visible more than ever

It is that time of an era where catastrophes around the world are widespread. Covid-19 has already caused unbearable damage to global economies while the threat still looms around. The impact on volatile economies give rise to poverty and similar scenarios where most developing countries will have to face in the long run. It is […]

08 Jun 21

Let’s focus our attention to Reimagine, Recreate and Restore the environment

Covid 19 is just one of the many issues the world is grappling at present. Climate change has become a serious threat, wreaking havoc in many countries across the globe. From incessant floods to cyclones, tornados and earthquakes, the last month or so was full of calamities – a wakeup call for the entire world. […]

24 May 21

Enhancing Employee Experience through Diversity, Equity and Inclusion

Employees are the biggest asset for any company. It is undisputed that a lot depends on the employer-employee relationship and companies with good employee engagement initiatives are the ones to have thrived in the corporate world. It has come down to a point where companies, irrespective of size and field, cannot shy away from this […]

17 May 21

Boosting Brand Authenticity amid a raging Pandemic

Authenticity is described as showing one’s true self. Alan Cohen, the author of 27 popular books lucidly expressed it as ‘living one’s truth’. “Everything will line up perfectly when knowing and living the truth becomes more important than looking good” says Cohen. Authenticity, at an individual’s personal level, helps them to align their conduct and […]

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