Blog – Page 10

25 May 22

New Content Trends: The Podcast

Podcasts-“One’s own Radio Station”- have grown in popularity globally. According to emarketer.com, the US is the leader in podcast listenership in 2021 with a monthly podcastlistener population of 117.8 million people -40% of US internet users. The other countries that followedin sequential order of podcast listenership rankings were Sweden, Norway, Australia, Canada, and Spain. According […]

14 Oct 21

Reputation Management and Sri Lanka

I was honoured to represent Sri Lanka at this year’s SPECTRA Plus 2021, the online version of PRAXIS, which is the World’s largest Reputation Management Forum. “Future of Communication in South Asia” was a discussion moderated by Hemant Gaule, School of Communication & Reputation comprising of eminent panelists Shamima Akhter, Unilever (Bangladesh), Pranu Singh, Standard […]

23 Aug 21

Improving Productivity during Working from Home

Work from home has become the go-to option for many corporates wherever remote working is possible. Since the beginning of the COVID-19 outbreak in 2020, many corporates shifted to a work from home model prioritizing the safety of the team members and as a way of continuing businesses amidst the pandemic. Even though there were […]

16 Aug 21

SRI LANKAN CORPORATES AND FORTHCOMING DATA PROTECTION BILL

Note: The below is written based on the insights gathered during the FITIS – ICTA online Webinar held on the 17th of June 2021. 𝑻𝒀𝑷𝑬𝑺 𝑶𝑭 𝑫𝑨𝑻𝑨 In general, two types of data come into play in the current context- Primary data such as a person’s name and credit card number and the Secondary data- […]

05 Aug 21

Insights on highly sought-after Media Monitoring services in Sri Lanka

Media Monitoring is one of the highly demanding services, which enables brands and businesses to get to know about specific brand mentions, competitor news, market sentiment and beyond. As a segment closely linked to PR and its adjacent services, Media monitoring is not something new for the corporate sector. Traditional media monitoring services have been […]

29 Jul 21

How Brands Contribute in Shaping the Future and Supporting Positive Change in terms of Sustainability

It is extremely encouraging to see that most businesses and brands have begun focusing on the environmental protection, in Sri Lanka and on a global level. Climate change, uneven distribution of resources and natural disasters are no more stand alone concerns but affects all aspects of life around the world. Understanding the dire need of […]

22 Jul 21

Virtual Press Conferences as an ideal alternative during the pandemic and beyond

Press Conferences are an integral part of the PR took kit and are considered as one of the most effective ways to communicate a news. Closely knitted to the PR sphere, Press Conferences have been around since a long time. Traditional Press Conferences are being held in person, inviting Media personnel to a face-to-face interaction. […]

09 Jul 21

Find the best Influencer Marketing strategies with the help of PR

Public Relations has evolved from mere Press Release dissemination and Press Conferences towards more innovative PR aspects. From social media marketing to influencer marketing and advertisements, Public Relations field has expanded its scope of service offerings to stay ahead of the curve with digitalisation. When it comes to influencer marketing, it is an indispensable aspect […]

25 Jun 21

Let’s End the Plastic Pollution Engulfing the World at Large

Often goes unnoticed, yet one of the biggest threats to the environment is plastic trash that gets collected in lakes, rivers, ocean and environment, causing dire threat to flora and fauna. World’s plastic usage has increased with urbanization, consumer needs and production. It is noteworthy that single-use plastic is the biggest threat to the environment, […]

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