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12 Jun 23

ChatGPT and User Confidentiality: Safeguarding Data in an Evolving AI Landscape.

Welcome to the first article in our three-part blog series on ChatGPT and the crucial issue of user confidentiality for PR firms. While ChatGPT has revolutionized conversational AI, concerns surrounding the privacy and security of user interactions have garnered significant attention. In this article, we will delve into the potential confidentiality threats and the challenges […]

08 Jun 23

The oil that sustainability cannot do without for a clean energy future

● A case of hit & miss – The bag of Sri Lanka’s ESG numbers Stronger ESG numbers in a country help spur investors towards it as they sustain their confidence. The World Bank’s ESG Data Portal is an online data platform and provides “sovereign-level environmental, social and governance (ESG) data” – meaning it provides country-by-country […]

02 Jun 23

Earned Challenge

Securing coverage in major newspapers can be challenging, but transparent communication with clients is crucial. This blog post explores strategies for addressing difficulties in obtaining such coverage while highlighting the value of earned media. Additionally, we discuss the ways PR can enhance corporate writing efforts, offering alternative options and managing expectations. Setting Realistic Expectations:Educate clients […]

01 Jun 23

From the relaxing Bud Light to a chaotic Bad Light…that miscalculated Mulvaney blend

Which beverage brand would ignore a market of US $1.1 trillion? Not Anheuser-Busch (AB), the brewer of Bud Light, the light beer that is fell in the throes of unwelcome controversy. “Bud Light” arrived in the market when AB changed its previous “Budweiser” beer to “Bud Light” in 1990. Bud Light poured itself into the […]

29 May 23

Beyond IQ: How Emotional Intelligence Drives Effective Leadership

Emotional intelligence is a vital attribute for leaders, enabling them to recognize, comprehend, and manage their own emotions, as well as perceive and influence the emotions of others. It is a key skill in building connections with team members, establishing trust, and creating a positive work environment. According to a survey by Harvard Business Review, […]

26 May 23

When a Bud Lighting moment is outdone by a gaslighting moment

The spectacle of well-known brands getting ensnared in the unsavory porridge of wokery/ LGBTQ comms is becoming the order of the day. As the comms sector saw the cooling off of the controversial run on the Bud Light-Mulvaney episode, no less than Adidas AG, the German brand which is a global sportswear phenomenon, picked up the […]

22 May 23

From Good to Great: How Emotionally Intelligent Leaders Drive Results

Effective leadership goes beyond merely being in charge; it’s about understanding and connecting with the people you lead. Emotionally intelligent leaders recognize this and leverage their emotional intelligence to inspire, motivate, and engage their teams. Emotional intelligence refers to the ability to recognize, understand, and manage one’s own emotions as well as the emotions of […]

18 May 23

Greening the ESG greenbacks via the developing world’s rainforest

Was it the weak banking sector outlook alone spurring the investor sellout of ESG assets, causing the asset decline? Or did Credit Suisse particularly have a bigger play on ESG assets, unlike other banks? It did. Unlike other banks, Credit Suisse was a leading player in a (very) less known ESG asset class. This asset […]

08 May 23

How the Collapse of Credit Suisse Has Highlighted the Unsustainability of ESG, the Global Sustainability Figurehead

Recently, Switzerland’s second-largest bank, Credit Suisse, collapsed after more than 160 years of its historic existence. Credit Suisse’s unexpected demise sent shockwaves across the global banking structure and cast a dour shadow on the all-time renowned Swiss banking system as well. “Credit Suisse’s … willingness to engage with clients that some other banks avoided…lost billions […]

08 May 23

Managing Client Expectations in Sri Lanka’s Media Landscape: A Guide for PR Professionals

Navigating Sri Lanka’s media landscape can be a daunting task for public relations professionals, especially given the challenges of securing coverage in major newspapers. However, by focusing on a few key strategies, PR experts can help their clients develop effective media plans that reach and engage their target audiences. Be Honest About the Challenges of […]

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