Blog – Page 4 – PR Wire

26 May 23

When a Bud Lighting moment is outdone by a gaslighting moment

The spectacle of well-known brands getting ensnared in the unsavory porridge of wokery/ LGBTQ comms is becoming the order of the day. As the comms sector saw the cooling off of the controversial run on the Bud Light-Mulvaney episode, no less than Adidas AG, the German brand which is a global sportswear phenomenon, picked up the […]

22 May 23

From Good to Great: How Emotionally Intelligent Leaders Drive Results

Effective leadership goes beyond merely being in charge; it’s about understanding and connecting with the people you lead. Emotionally intelligent leaders recognize this and leverage their emotional intelligence to inspire, motivate, and engage their teams. Emotional intelligence refers to the ability to recognize, understand, and manage one’s own emotions as well as the emotions of […]

18 May 23

Greening the ESG greenbacks via the developing world’s rainforest

Was it the weak banking sector outlook alone spurring the investor sellout of ESG assets, causing the asset decline? Or did Credit Suisse particularly have a bigger play on ESG assets, unlike other banks? It did. Unlike other banks, Credit Suisse was a leading player in a (very) less known ESG asset class. This asset […]

08 May 23

How the Collapse of Credit Suisse Has Highlighted the Unsustainability of ESG, the Global Sustainability Figurehead

Recently, Switzerland’s second-largest bank, Credit Suisse, collapsed after more than 160 years of its historic existence. Credit Suisse’s unexpected demise sent shockwaves across the global banking structure and cast a dour shadow on the all-time renowned Swiss banking system as well. “Credit Suisse’s … willingness to engage with clients that some other banks avoided…lost billions […]

08 May 23

Managing Client Expectations in Sri Lanka’s Media Landscape: A Guide for PR Professionals

Navigating Sri Lanka’s media landscape can be a daunting task for public relations professionals, especially given the challenges of securing coverage in major newspapers. However, by focusing on a few key strategies, PR experts can help their clients develop effective media plans that reach and engage their target audiences. Be Honest About the Challenges of […]

27 Apr 23

How to communicate your Challenges in PR?

We take a look at a subject which is closer to our hearts in the coming weeks. As PR professionals we do face many challenges, this is an effort in understanding and putting together a checklist for all the shepherds in Corporate Communication industry. Public Relations (PR) is a strategic communication process that involves building […]

24 Apr 23

Leading with Integrity: Strengthen Your Ethical Foundation for Greater Leadership Impact

Leadership is a complex and challenging task, and being a great leader is a lifelong commitment to learning and self-improvement. Although inspiring and motivating others and making important decisions are critical aspects of leadership, ethics is often overlooked. Ethics refers to the study of moral principles that govern behavior, and it is crucial for leaders […]

20 Apr 23

“Battle of the Fishes: Mirisata vs. Kirata – Which is the Most Delicious? Testing Kapruka ChatGPT Even Further”

I decided to increase the level of testing of Kapruka.com’s Sinhala ChatGPT (athttps://www.kapruka.com/tools/chatgpt_sinhala.jsp) … Rather than using a pre-devised ‘prompts’, I used a general conversational style questions. Q: Have Sri Lanka’s mass media improved further or have they declined as a result of social media? A: There is no clear consensus on whether Sri Lanka’s […]

03 Apr 23

Charting the Course for Success: Top Leadership and Management Trends to Embrace in 2023.

In today’s fast-paced business environment, leadership and management styles are constantly evolving to keep up with changing times. As we move further into 2023, it’s important to look at the newest trends and techniques that can help businesses stay competitive and thrive in the years ahead. From adopting new technologies to prioritizing diversity and inclusivity, […]

27 Mar 23

Pushing Kapruka ChatGPT to a cardio-workout

As shown in the previous article Kapruka.com’s Sinhala ChatGPT (at https://www.kapruka.com/tools/chatgpt_sinhala.jsp) performs better in Sinhala language conversational processing in comparison to OpenAI ChatGPT’s Sinhala language processing (naturally!). More prompts were issued in the Sinhala language to understand how far Kapruka.com’s ChatGPT could take the conversations on its own. In the previous “tests”, Kapruka responded to […]

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