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PR Wire Blog

13 Mar 23

Riding Social Media with ChatGPT in nano-seconds

Supercharging communications biz with ChatGPT ChatGPT can help us with the creation of social media posts, and it can generate them often within seconds.  Once the prompt is fed, ChatGPT delivers.  The key here is the careful design of the prompt.  Already content creation companies offer numerous ChatGPT prompts that can be tailored for various […]
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01 Mar 23

Supercharging communications biz with ChatGPT

 Failure to catch up on the developments in one’s industry or profession (or market) does not help executives and professionals progress. Reading and listening are key activities in this regard – especially reading.  According to a recent Harvard study conducted by Michael E. Porter and Nitin Nohria in 2018, a significant portion of a CEO’s […]
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23 Feb 23

Sri Lanka and CO2

A good piece of news is that Sri Lanka’s annual share of global CO₂ emissions remains very low.  In 2020, it was a mere 0.06%. Still, the sudden rise in this share beginning in 1995 (at 0.02%) is a cause for concern having remained at 0.02% from 1950. The 45-year trend reversed in 1995 and […]
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20 Feb 23

Supercharging communications biz with ChatGPT

The big question in the comms industry today is, ‘Will the wolf that walked in through the door-ChatGPT- devour the communications business, or will the business tame it and leverage it for its own use cases’?  If previous stories on the fate of “new technologies bringing doomsday to existingprofessions” are anything to go by, chances […]
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15 Feb 23

Thinking outside the bot on fake news

As much as volumes and volumes of valid info are shared (courtesy of social media), the plague of misinformation needs to be cured of, which is spread by none other than the same platforms. The volumes of misinformation have grown to such levels that it’s almost impossible to wrestle with fake news, a key ingredient […]
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01 Feb 23

From CSR to ESG and then?

Back in the day, way before Sustainability or ESG concepts hit the mainstream, the ‘go to sustainability practice’ of many brands was Corporate Social Responsibility (CSR). In 1953, Howard Bowen (considered as the father of CSR) defined it as “the obligations of businessmen to pursue those policies, to make those decisions, or to follow those […]
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27 Jan 23

Sri Lanka and CO 2 (Part I)

The heavy use of fossil fuels has resulted in greenhouse gas emissions which warms up the atmosphere. The result is climate change driven by global warming. A leading gas among Greenhouse gases is Carbon dioxide (CO2). CO2 is not always produced artificially. Humans naturally exhale it and geographicsources such as volcanoes continuously emit it for […]
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