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09 Feb 23

Using ChatGPT in Comms: Ask it to pick your influencers right…and take off!

Like it or not, Influencer Marketing is here to stay. According to Influencer Marketing Hub’s “State of Influencer Marketing Benchmark Report 2022”, “a staggering 18,900 firms offer or specialize in Influencer Marketing services” in 2021. Its RoI is sweet too: Every one dollar spent on influencer marketing earns more than five dollars. When it comes to […]

06 Feb 23

From “Google it” to “GPT it”: The Comms Industry and that ChatGPT AI

When it comes to internet search, google is the leading search engine among the top three (with 92% of search market) followed by bing (2.86%) and Yahoo (1.5%). Though Google’s dominance in search market volume is “super-strong”, one question is how much of the Web that Google is covering in its search activities. In other […]

01 Feb 23

From CSR to ESG and then?

Back in the day, way before Sustainability or ESG concepts hit the mainstream, the ‘go to sustainability practice’ of many brands was Corporate Social Responsibility (CSR). In 1953, Howard Bowen (considered as the father of CSR) defined it as “the obligations of businessmen to pursue those policies, to make those decisions, or to follow those […]

27 Jan 23

Sri Lanka and CO 2 (Part I)

The heavy use of fossil fuels has resulted in greenhouse gas emissions which warms up the atmosphere. The result is climate change driven by global warming. A leading gas among Greenhouse gases is Carbon dioxide (CO2). CO2 is not always produced artificially. Humans naturally exhale it and geographicsources such as volcanoes continuously emit it for […]

26 Jan 23

Is ChatGPT the much-needed dutiful aide or a Frankenstein AI?

Sarah (37), a married woman in South London decided to file for divorce this January after taking advice from the latest chatbot in the news, the ChatGPT. According to news reports on her filing, Sarah was not satisfied with the advice received from her friends as to whether to continue her marriage or not, and […]

20 Jan 23

FESG; the Materiality of Money

Materiality does not flow only along non-financial aspects such as “diversity”. Financial Materiality too is important and is now gaining rapid acceptance amonginvestors who assess ESG performance. If an issue can impact the company’s financial performance, such an issue is a Financial Material Issue. A hefty, regulatory fine for ‘corporate misbehavior’ could be considered as […]

09 Jan 23

Sri Lanka’s vulnerability to climate change impacts

A country’s vulnerability to climate change can be found by the ND-GAIN Country Index (NDGCI). The World Bank highlights that Sri Lanka ranked 103 out of 181 countries in NDGCI in 2020. Sri Lanka is recognized as vulnerable to climate change impacts by the Bank. Sri Lanka’s weak ranking also implies that the country’s readiness […]

04 Jan 23

The “Governance Materiality”

The governance materiality pillar focuses on shareholder’s rights, board diversity, executive compensation, alignment of compensation to company’s sustainability performance, and “matters of corporate behavior” such as anti-competitive practices and corruption. It should be noted that some Companies may interchangeably use “Governance Materiality” along the lines of CSR. If the Board does not support governance materiality, […]

05 Dec 22

Societal materiality impacts differ firm to firm but should not be ignored

What is assessed in the societal view? Does this matter to society and does the company significantly impact on this topic? When it comes to defining attributes assessed in the societal view, the ESG impacts being assessed differ from business to business. It is not practical to apply a standard set of attributes or a […]

14 Nov 22

High powered World Economic Forum shows how to restart Sri Lanka with Circular Economy

As Sri Lanka’s national crisis worsened, while considerable number of middle class population found themselves sliding into poverty, serious efforts are being made by the government to redress the situation though the outlook continues to turn grimmer. Is Circular Economy (CE) a solution? Surprisingly, none other than the World Economic Forum (WEF) believes so. As […]

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