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07 Nov 22

Going in circles to define the Circular Economy

Definition of CE varies from author to author and finding an agreed definition is similar to going after a needle in a haystack. “As a matter of fact, the concept of a circular economy cannot be traced back to one single date or author, rather to different schools of thought..”- The Concept of Circular Economy: […]

03 Nov 22

When ESG meets Sunlight soap… going beyond the social license

While there are advantages in switching to ESG (such as being a good corporate citizen and attracting consumers), there are also real gains when ‘going ESG’. The real gains are tangible and measurable and takes the brand beyond the ‘good’ social license. Unilever, whose brands – Ben & Jerry’s, Vaseline etc- are household names, discovered […]

28 Oct 22

Values in Circular Economy

The Circular Economy (CE) aims at re-using resources and reducing waste. It also aims at lowered usage of resources by increasing renewable energy within the energy mix. As we learned previously, when it comes to reducing global emissions, 55% could be achieved by renewables energy, the rest (45%) of global emission reduction is to be […]

24 Oct 22

Latest Sri Lanka PR industry survey shows sectoral resilience despite rocky patch

Recent survey of Sri Lankan PR industry professionals paints a picture of an industry resiliently navigating a “Pandemic and economic crisis rough patch” with a focus on systemic arrangements -rather than capacity- giving it the much needed buoyancy. Competitive advantage creates increasingly better outputs within an industry and gives the companies an edge over their […]

18 Oct 22

Consumers switching to sustainable products is the way to go, but there’s a big catch (Part III)

Even though “Sustainability” has faced budget cuts, ESG did not suffer the same fate..in fact, increased budget allocations and investment for ESG is the trend. Investing in ESG has its own benefits for the organization. McKinsey says: “The overwhelming weight of accumulated research finds that companies that pay attention to environmental, social, and governance concerns […]

06 Oct 22

Consumers switching to sustainable products is the way to go, but there’s a big catch (Part II)

We now see a clear consumer trend, which is, supporting products made sustainably. The question is “How well does this translate to customers’ switching to brands that follow sustainability?” There are many reasons customers switch from a brand that they have been loyal to. For one, the price of the products of the brand they […]

03 Oct 22

The Climate Tipping Points

There are certain milestones in any process that, when crossed, is not reversible. There is no way back (or return). Many small events collectively lead to a change of a larger scale. Once a leaf falls from the tree, it cannot be re-attached. Processes taking place within a leaf stem that attaches it to the […]

29 Sep 22

Consumers switching to sustainable products is the way to go, but there’s a big catch

We ‘as customers’, increasingly crave for products made in a sustainable way. More and more customers appear to switch brands based on sustainable production practices. A 2022 study by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania found that two-thirds of consumers would pay more for sustainable […]

08 Sep 22

Where does net zero, CO2 management, climate change and circular economy finally lead to?

In the previous series of climate change articles, we have reviewed many dynamics that shape a global emergency-global warming-and how it’s being mitigated. Given its seriousness and impact on our lives, climate change (for worse) is a threat to humanity’s existence and planet’s sustainability. Sustainability has been at the centre of revival of green consciousness […]

02 Sep 22

Zeroing in on Net Zero

Several approaches are proposed to mitigate Climate Change. Increasing environment friendly actions and investment, reducing fossil fuel consumption, manufacturing low carbon items, and even changing one’s diet are prescribed…and the list goes on. A comparatively larger, macro scale approach to mitigate climate change is achieving “Net Zero.” According to the UN, “..net zero means cutting […]

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