Blog – Page 8 – PR Wire

12 Jul 22

Into the zone

Climate change news do not garner the attention of a breaking news headline. News about climate often runs like a slow train while other news headlines speedily pass by as if a bullet train. A major concern is that climate change is too large a phenomenon for the average person to grasp clearly (while also […]

01 Jul 22

Climate change messaging beyond the polar bear

What steps to be followed in a climate change messaging that goes beyond talking of polar bears? We now know that ‘one size fits all’ does not work. Different geographic locales, various social ideologies and diversity of communities bar us from taking that route. If the messaging to reach all/general public, commonly used concepts, identities […]

27 Jun 22

Messaging on a clear and present danger

Messaging on a clear and present danger “The climate emergency is the biggest crisis we face as a society. The consequences of not meeting the goals of the Paris Agreement — the global framework to mitigate the most dangerous impacts of climate change — are projected to be devastating.” – Edelman Given the vast scale […]

23 Jun 22

The most devastating crisis is here

When a crisis suddenly breaks out, crisis communications becomes crucial since it can mitigate the damage or prevent the situation from worsening any further. “Crisis is an event that brings, or has the potential for bringing, an organization into disrepute andimperils its future profitability, growth, and, possibly, its very survival” (Lerbinger, 1997). Organizations are equipped […]

20 Jun 22

Crises are Today’s norm

Thought Leads-Climate Crisis Series: Part 1 “Crisis is an event that brings, or has the potential for bringing, an organization into disrepute and imperils its future profitability, growth, and, possibly, its very survival” (Lerbinger, 1997). Crises spring up in a multitude of ways. They are diverse, each with its own nature that cannot be explained […]

01 Jun 22

Pods in Sri Lanka

Closer to home, the new Podcast fever is not lost on Asia-Pacific (APAC) region. APAC turned out to be a key adopter of podcasts. A 2019 study conducted by Australia’s Xtra Insights involving 3000 respondents aged 16-39 in eight APAC countries on perceptions of radio, music, and their general audio consumption habits highlighted the adoption […]

25 May 22

How Businesses Can Contribute in Controlling Climate Emergency

With everything that’s been going on in the world with the Covid-19 pandemic, we might haveforgotten that climate change is still an ongoing fight. Due to climate change outcomes, manycompanies are and will be affected in different ways. Yet, most companies do not know whatthey can do to help fight and control this climate emergency. […]

25 May 22

New Content Trends: The Podcast

Podcasts-“One’s own Radio Station”- have grown in popularity globally. According to emarketer.com, the US is the leader in podcast listenership in 2021 with a monthly podcastlistener population of 117.8 million people -40% of US internet users. The other countries that followedin sequential order of podcast listenership rankings were Sweden, Norway, Australia, Canada, and Spain. According […]

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