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PR Wire Blog

20 Feb 23

Supercharging communications biz with ChatGPT

The big question in the comms industry today is, ‘Will the wolf that walked in through the door-ChatGPT- devour the communications business, or will the business tame it and leverage it for its own use cases’?  If previous stories on the fate of “new technologies bringing doomsday to existingprofessions” are anything to go by, chances […]
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15 Feb 23

Thinking outside the bot on fake news

As much as volumes and volumes of valid info are shared (courtesy of social media), the plague of misinformation needs to be cured of, which is spread by none other than the same platforms. The volumes of misinformation have grown to such levels that it’s almost impossible to wrestle with fake news, a key ingredient […]
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01 Feb 23

From CSR to ESG and then?

Back in the day, way before Sustainability or ESG concepts hit the mainstream, the ‘go to sustainability practice’ of many brands was Corporate Social Responsibility (CSR). In 1953, Howard Bowen (considered as the father of CSR) defined it as “the obligations of businessmen to pursue those policies, to make those decisions, or to follow those […]
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27 Jan 23

Sri Lanka and CO 2 (Part I)

The heavy use of fossil fuels has resulted in greenhouse gas emissions which warms up the atmosphere. The result is climate change driven by global warming. A leading gas among Greenhouse gases is Carbon dioxide (CO2). CO2 is not always produced artificially. Humans naturally exhale it and geographicsources such as volcanoes continuously emit it for […]
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20 Jan 23

FESG; the Materiality of Money

Materiality does not flow only along non-financial aspects such as “diversity”. Financial Materiality too is important and is now gaining rapid acceptance amonginvestors who assess ESG performance. If an issue can impact the company’s financial performance, such an issue is a Financial Material Issue. A hefty, regulatory fine for ‘corporate misbehavior’ could be considered as […]
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04 Jan 23

The “Governance Materiality”

The governance materiality pillar focuses on shareholder’s rights, board diversity, executive compensation, alignment of compensation to company’s sustainability performance, and “matters of corporate behavior” such as anti-competitive practices and corruption. It should be noted that some Companies may interchangeably use “Governance Materiality” along the lines of CSR. If the Board does not support governance materiality, […]
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