Blog – Page 11

10 May 21

Employee Experience and impact on Business Performance

Yes, you read it right – they do complement each other in many ways! Employee Experience considers the total experience that an employee has on their journey with your company – from onboarding, to employee engagement, performance management, wellbeing and interaction with systems and processes. Improving your Employee experience leads to a better employer brand, […]

05 May 21

New Normal and innovative Communication Strategies beyond the box 𝐹𝑖𝑙𝑙𝑖𝑛𝑔 𝑔𝑎𝑝𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑃𝑅 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦 𝑎𝑛𝑑 𝑗𝑢𝑚𝑝-𝑠𝑡𝑎𝑟𝑡𝑖𝑛𝑔 𝑅𝑒𝑝𝑢𝑡𝑎𝑡𝑖𝑜𝑛 𝑀𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡

“𝐸𝑚𝑝𝑡𝑦 𝑠𝑝𝑎𝑐𝑒𝑠, 𝑤ℎ𝑎𝑡 𝑎𝑟𝑒 𝑤𝑒 𝑙𝑖𝑣𝑖𝑛𝑔 𝑓𝑜𝑟?𝐴𝑏𝑎𝑛𝑑𝑜𝑛𝑒𝑑 𝑝𝑙𝑎𝑐𝑒𝑠, 𝐼 𝑔𝑢𝑒𝑠𝑠 𝑤𝑒 𝑘𝑛𝑜𝑤 𝑡ℎ𝑒 𝑠𝑐𝑜𝑟𝑒, 𝑜𝑛 𝑎𝑛𝑑 𝑜𝑛” The famous lines from British Rock Band – Queen’s ‘𝘛𝘩𝘦 𝘚𝘩𝘰𝘸 𝘮𝘶𝘴𝘵 𝘨𝘰 𝘰𝘯’ seemingly foreshadowed the pandemic and its harrowing tales of people holding on to their livelihoods. The budget cutbacks and legal limitations have affected the […]

28 Apr 21

When the customer turns out to be the vendor The curious case in Business Intelligence

Business Intelligence (BI) and Big Data have become very valuable commodities in today’s business world. Thomas C. Redman known as the “Data Doc” famously said: “Where there is Data Smoke, there is Business Fire.” As much as BI is vital for companies to gain the competitive advantage they seek, they also need to understand that […]

21 Apr 21

How we monitor value can make or break the business. But how, really?

Value means many things for many stakeholders of a business. For a shareholder, the price appreciation of his share portfolio is of ‘value’, for a logistics department of the same corporation, enhanced efficiency by a new ERP system is ‘value’ while for the customer, receiving a higher rate of utility from the product or service […]

14 Apr 21

Meeting after THE Meeting?

Do you have team members who nod their heads during a meeting in agreement with everything the majority says, all the while secretly having a meeting of their own in their heads? Do you have team members who stay back after a meeting to have another quick meeting with you to share their thoughts on […]

07 Apr 21

“People, Planet and Profits” is almost gone. The ‘Purpose Driven’ mantra is the talk of the town!

In 1990’s Corporate Social Responsibility (CSR) came to prominence. This development was an antidote to dominant sentiments of corporate profiteering that reined till that time… “Corporates would provide for the wellbeing of masses-that is, higher corporate profits will result in higher profits for shareholders resulting in more wealth for the society.” Despite the waves and […]

31 Mar 21

Moving towards Purpose Driven Comms is a trend we cannot avoid

According to Edelman Earned Brand Study, 50% of consumers across 14 major markets-including the US, the UK, China, India, Brazil, Germany, and Japan-are belief-driven buyers. Another 2020 study, the Zeno Strength of Purpose research, had 8000 respondents (consumers) across eight countries. The first of its kind, it was conducted amid the pandemic and the uncertain […]

24 Mar 21

PR can ride Integrated Comms to find that brand-gold

We talked of importance of PR campaigns, and their new strength when they are merged to Integrated Marketing Communications (IMC). It is time for a closer look at IMCs. IMC is a great way for PR and Advertising to strategically mix their content to reap bigger results for the brand rather than going the solo, […]

17 Mar 21

The new King of Content: “I’ll buy [#brand] that [#influencer] wears”

Despite the loss of its throne, Content is still relevant, though not in the way we envision it to be. Content has diversified from sole Press Releases of the company/organization to a multitude of types- online webinars, videos, live streaming, interactive content, various influencers and even Press Releases. Due to the mass use of digital […]

10 Mar 21

Should a brand conduct campaigns just because other brands are campaigning?

According to global communications firm Edelman, there is now a “trust problem” for almost all global brands. The 2020 Edelman Trust Barometer revels that this year, “trust” declined for ALL country brands surveyed across 17 economies. Unlike in previous years, Edelman Trust Barometer surveys in which some territories were seen sustaining trust on brands, brand […]

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